Best Ways to Spend Your Marketing Budget
A marketing budget outlines the amount of money that a business intends to spend on marketing-related projects over the year. Depending on the size of the business, the question arises about the marketing expenses and how much to spend on which item. It can be difficult to create marketing budgets and so we have listed a few ways in which you can spend that amount. Test new versions of call-to-action A call to action invites customers to take the desired action on your brand. It is the chance to motivate the audience to take steps towards your brand and become your client. Creating a good call to action will lead to higher engagements, and therefore, you should consider investing in new CTA versions. Find SEO keyword opportunities If you have been investing a good amount of dollars on generating content and optimizing pages to rank keywords, you better be sure this is a worthy investment that will create traffic on your site. Do a social media engagement analysis Social med...