7 Proven Ways to Grow Your Podcast Audience in 2019

Did you come up with an amazing idea for a podcast and want some tips to make sure it attracts listeners? If you are trying to find more years, then here are six proven ways to help you grow your podcast audience.

7 Best Ways to Get More Podcast Listeners

• Leverage your Strengths and Assets

Before you begin with growing your Podcast audience, you need to find why your podcast attracts fewer visitors. You need to examine your weaknesses, strengths, and assets. In case your podcast about something generic, such as relationships, then you need to start thinking out of the box. When you are unable to market your podcasts, you need to figure out how you can change it to improve your reach.

If your podcast episodes are dull, then figure out how you can make them vibrant, entertaining, and fun. Make sure you are using good podcasting equipment, especially for audio.

• Narrow down your Niche Market

As stated before, amongst the major problems that might be impacting your podcast audience growth is that you are not targeting a particular niche. The podcast market is crowded, and you need to stand out. Hence, you need to target a smaller audience who will at least be engaged, rather than target a larger audience that remains unengaged.

• Create Engaging Shows

Instead of focusing on the number of podcast listeners, you should focus on having engaged listeners. Engaged listeners remain loyal; they leave positive feedback and share the episodes. While creating an episode, you need to ascertain whether it is right for the targeted audience. Make sure that the content of the episode focuses on the listeners’ needs.

• Choose the Right Host

Podcasting is not as easy as just recoding some audio and adding it to iTunes. You need to host the audio files with podcast hosting. For tapping into the pool of podcast listeners, you need to pick your preferred podcast hosting provider. In case you as new to it, then you must find a web hosting company that will assist you. There are several companies available.

• Use Good Podcasting Equipment

Selecting the right podcasting equipment can be a daunting task. If you use free tools, then the audio quality might be bad. And in some cases, the tool’s company might take a right to use your content. The important podcast equipments is a computer and a microphone. In case there are multiple people, then do not use USB mics, rather get one with an XLR output. You can also consider getting a mic stand and shock mount.

• Don’t Beat Around the Bush

As you get the hang of podcasting, you will realize how fun it is, especially when it comes to co-hosting or having guests. However, sometimes podcasters become so comfortable that they wander off the topic and start talking about something else. Make notes beforehand and follow them. In case you go off the topic, then bring the conversation back to the main topic.

• Add Transcripts

To help people engage with the content of your podcast, you should add transcripts of the episodes. After transcribing the episode, just add it below the podcast widget on the blog page. This way, individuals who do not like listening to podcasts can read the content. Also, this will help you get a good Google ranking.

Edward Lewis  is a self-professed security expert; she has been making the people aware of the security threats. Her passion is to write about Cybersecurity, cryptography, malware, social engineering, internet and new media. She  writes for Norton security products at norton.com/setup.

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