All You Need to Know About Social Media Optimization
Every marketer is aware of the power of social media. It is one of the cheapest and most effective media to increase brand awareness and customer engagement. But grabbing the audience’s attention is very challenging in today’s high competition. Being present on social media is not enough for brands to create adequate awareness and engagement. They need to optimize their social media channels to increase their business reach.
This article will
explain what social media optimization is and how it can help your brand create
more brand awareness.
What is social media
optimization?
To optimize your social media, you need to
find the content that performs well for your brand. Social media optimization
means finding out what your audience expects from you and how you can deliver
it.
Whenever your audience wants to know something
about you, they simply perform a search. But what if we say that there is a
considerable connection between social media optimization and your search
performance. Google algorithm takes your social media performance into account
to show your business on its search engine result page. Your social media
performance, number of followers, and the level of engagement play a
significant role in your ranking. The more your social media is optimized, the
better your search performance is.
Whenever you search for any company or an
organization, you may get their social media pages first. As per Ascend2’s
study, 50% of companies who have not optimized their social media struggle with
SEO. The social media team and the SEO team have to work hand-in-hand to drive
outstanding results.
Choose the right
platform
There are multiple social media platforms out
of which you can choose whatever suits your brand. Not every social media
channel will work for you. For example, if your brand is into fashion, then
Pinterest might be a better platform for you than Twitter. If you are into B2B
selling, then LinkedIn is a better platform for you rather than Instagram. So,
depending on the nature of your business, you can select the best platform for
you. You don’t need to optimize every social media channel. Just find the right
platform for your brand and optimize your presence.
Increase shares from
employees
As per a survey by Sprout Social, around 67%
of people use social media for work. So, to optimize your social media
channels, encourage your employees to share branded content on social media
channels. You can also go for an “employee advocacy program” and sharing tools
that can make content sharing easy for your employees.
Visual Content
The human brain processes visual content
faster. Visual content is more capable of catching eyeballs and generates
better engagement. To optimize your social media channels, make sure you use
visual content. Pay more attention to your title and tag if you want to perform
better on Google Image Search.
Don’t ignore YouTube
There is no denying of the fact that video
content performs better than any other content. Creating video content demands
a lot of time and effort, but it indeed delivers big payoffs. Google owns
YouTube, and very often, Google serves videos in its search results. So, make
sure you create a substantial presence on Youtube and upload videos to engage
your audience.
Use an appropriate
amount of hashtags
Hashtags are an essential tool to improve your
brand’s discoverability on social media channels, especially on Instagram. But
overuse of hashtags can fade away the authentic feel of a post, so make sure
you use a limited amount of hashtags. The number of hashtags depends on the
platform you are using.
Conclusion
Social media optimization is one of the
essential components to boost your social media strategy. All components of
social media strategy are interconnected, and social media optimization is one
of them.
Edward Lewis is a creative person who
has been writing blogs and articles about cybersecurity. He writes about the
latest updates regarding mcafee.com/activate and
how it can improve the work experience of users. His articles have been
published in many popular e-magazines, blogs, and websites.
Source : Social Media Optimization
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